Advising Reply AG on acquisition of trommsdorff + drüner GmbH

A team led by Dr. Lothar Ende, Partner at the Hamburg office, legally advised Reply on the acquisition of Berlin-based trommsdorff +. drüner. The transaction strengthens Reply's presence in Germany.
 
Reply specializes in developing and implementing solutions based on new communication channels and digital media. The acquisition of trommsdorff + drüner is part of Reply's international development strategy, which focuses on implementing a network model of highly specialized companies. In particular, Reply strengthens expertise in innovation and marketing consultancy with a focus on data to drive innovation by converting Big Data into Smart Data to gain relevant insights for business models and marketing strategies for brands.
 
Trommsdorff + drüner, innovation + marketing consultants GmbH is an international consulting firm for data-driven innovation and marketing. The company's portfolio combines data-driven innovation services, in order to develop ideas with agile business models that enable companies to develop products and services based on customer needs. The consulting firm serves clients such as Coca-Cola, Volkswagen, Telefonica, Lufthansa, Sanofi, and other international brands in various sectors.
 
The team led by Dr. Lothar Ende had most recently advised Reply on the takeover of Leadvise GmbH in August 2015.
 
Counsel to Reply AG  
Heuking Kühn Lüer Wojtek:
Dr. Lothar Ende (Lead, M&A)
Dr. Kai Erhardt (Corporate), Dr. Sebastian Jungemeyer (IT, Commercial),
Dr. Inga Schüttfort (Commercial), Fabian G. Gaffron (Tax), all Hamburg