With a team led by Alexander Weber, LL.M., from the commercial law firm's Munich office, Heuking Kühn Lüer Wojtek advised Customized Drinks GmbH and Pure Flavour GmbH on their current funding round.
Customized Drinks GmbH produces a homebrew set, Braufässchen or Brewbarrel, and operates the websites braufaesschen.com and brewbarrel.co.uk, giving users the opportunity to customize their beers. Since the summer of 2012, Customized Drinks GmbH has sold more than 70,000 brewing sets and recorded annual revenue in excess of EUR 1.3 million in 2014.
With Pure Flavour GmbH, the start-up's portfolio has been significantly expanded. The young entrepreneurs are now also filling flavorings and distribute them to private customers and small business owners. With this step, they want to become the leading online retailer of food ingredients for consumers and small businesses within the next three years.
Customized Drinks GmbH was nominated for the German Founders' Award in 2015, the most renowned award for outstanding start-up entrepreneurs in Germany. The German Founders' Award was launched in 1997 by Stern, Sparkassen, ZDF, and Porsche. The nomination is associated with a comprehensive media package and two-year mentoring program with one of the 24 major German entrepreneurs that make up the Founders' Award's Board of Trustees.
Counsel to Customized Drinks GmbH und Pure Flavour GmbH
Heuking Kühn Lüer Wojtek:
Alexander Weber, LL.M., (Lead),
Dr. Mathias Schröder, LL.M.,
Fabian Becker, LL.M., (all M&A/Venture Capital),
Dr. Stephan Degen, all Munich
Fabian Gaffron (both Tax Law), Hamburg
Sönke Scheltz (IP), Düsseldorf