Reply AG, the German subsidiary of listed Italian IT service provider Reply SpA, has acquired Hamburg-based Internet agency Neveling.net GmbH. A team led by Dr. Lothar Ende, Partner at Heuking Kühn Lüer Wojtek’s Hamburg office, advised Reply comprehensively on the transaction.
Neveling.net develops interactive, web-based platforms that combine brands, products, and services to create a unique experience for consumers. One of the core competencies of Neveling.net is the development of complex website and e-commerce platforms with several country and language versions.
Reply specializes in developing and introducing solutions based on new communication channels and digital media. Reply group’s highly specialized companies effectively support European industry leaders with business models based on new paradigms such as big data, cloud computing, digital media, and the Internet of Things. The focus is primarily on IT services and solutions in strategy, technology, and digital transformation. Reply group has subsidiaries in Europe, the USA, Brazil, and China. In 2017, it generated sales of EUR 884 million in Europe. The company is listed on Borsa Italiana.
Heuking Kühn Lüer Wojtek regularly advises Reply on its acquisitions in Germany, most recently on the acquisition of the German group companies of U.S. group CSPi and of elbkind GmbH.