With a team led by Hamburg-based Partner Dr. Stefan Duhnkrack, Heuking Kühn Lüer Wojtek provided legal advice to funds advised by PREMIUM Equity Partners GmbH on the acquisition of heinekingmedia GmbH. As part of a succession solution for the previous founders and MADSACK Mediengruppe, PREMIUM acquires heinekingmedia jointly with KEMPEN Private Markets Fund, Amsterdam. The parties have agreed not to disclose the purchase price.
heinekingmedia GmbH is a fast-growing hidden champion in the digitalization of educational institutions and schools, including of classrooms and pedagogy and in administration. Its product portfolio includes collaborative hardware and software solutions (UCC / Unified Communications and Collaboration) that digitally optimize the flow of information and communication between educational institutions, schools, students, teachers, and parents. The market leader’s products and services are used by more than 10,500 schools in Germany. Over 1.5 million users use its GDPR-compliant mobile apps, messaging apps, and collaborative software solutions, which are suitable for face-to-face and distance learning, as well as for collaborative use in virtual meeting rooms.
Supported by PREMIUM, heinekingmedia will significantly contribute to digitalizing schools and educational institutions and accelerate initiatives such as the DigitalPakt Schule by the German government to improve the digital education infrastructure. In addition, PREMIUM will enable growth to expand and globalize the product portfolio, particularly in software and content solutions.
heinekingmedia’s founders will join the new advisory board. Management will be led by new CEO Markus Doetsch, supported by Annette Ohlich, both of whom have successfully managed growth companies in the digitalization sector in the past.
Established in 2011, PREMIUM Equity Partners is an investment firm focusing on strong niche companies in the Germany/Austria/Switzerland region with revenues between EUR 10 million and EUR 50 million. PREMIUM invests capital in growth financing, succession solutions, and spin-offs. In each of its investments, PREMIUM combines its many years of transaction and financing experience with the sector expertise of its industry partners. heinekingmedia is PREMIUM’s eighth transaction. The investment by PREMIUM Mittelstand Fund II GmbH & Co. KG benefits from the financial support of the European Union under the European Fund for Strategic Investments (“EFSI“).
Counsel to PREMIUM funds
Heuking Kühn Lüer Wojtek:
Dr. Stefan Duhnkrack (Lead, M&A)
Tim Petermann (Lead Due Diligence)
Dr. Hans Markus Wulf (IT)
Dr. Søren Pietzcker, LL.M. (IP)
Dr. Hans Henning Hoff (Commercial)
Dr. Carlo Schmidt (Employment)
Dr. Matthias Kühn, LL.M. (Public Procurement)
Beliardis Ehlert-Gasde (Due Diligence), all Hamburg
Dr. Katharina Prasuhn, (Due Diligence), Munich
Thomas K. W. Schrell. LL.M. (Finance)
Anja Harms (Finance), both Frankfurt am Main