Heuking Kühn Lüer Wojtek advised NetBooster S.A., listed on the Alternext Market in Paris and one of the leading European independent agencies in the digital communication business, on the acquisition of the German Performance-Marketing-Agency metapeople. NetBooster acquired all shares in metapeople GmbH, Duisburg, the parent company of the metapeople Group. The transaction included a capital increase of the French Purchaser and an issue of further NetBooster shares. By this acquisition, NetBooster further expands its European network and strengthens its leading position in the market.
Established in 1999, the metapeople Group is one of the most successful German-speaking Online-Marketing-Agencies having its core business in Search-Engine-Marketing, Display Advertising, Affiliate Marketing and Social-Media-Marketing, using the expertise of about 100 employees. As a result of the acquisition, the NetBooster Group will broaden its network, diversify its customer portfolio, use the expertise of about 550 employees and will become one of Europe's Key-Players.
Heuking Kühn Lüer Wojtek's Düsseldorf office advised NetBooster on the acquisition under the lead of Dr. Martin jointly with the French law firm Lerins Avocat, Paris.
Counsel to NetBooster
Heuking Kühn Lüer Wojtek (Düsseldorf): Dr. Martin Imhof (Lead, M&A/Corporate), Christoph Hexel (Employment Law), Dr. Georg Jacobs, LL.M. (IT/Competition Law), Astrid Luedtke (Licensing Law), Beatrice Stange, LL.M. (Antitrust Law).