HEUKING – Brand management excellence recognition

On June 13, the 2024 German Brand Awards for brand management were presented at the German Brand Convention held at Berlin’s Uber Eats Music Hall.

The law firm of HEUKING received the “Winner” award in the Brand Design – Logo category for Excellence in Brand Strategy and Creation. The firm’s new, shortened logo and revamped corporate design were recognized under the motto: brief and concise.

The jury commented: “HEUKING has impressively repositioned itself with its new brand identity. The decision to shorten the name to HEUKING and modernize the corporate design reflects the firm’s clear and goal-oriented focus. This strategy underscores HEUKING’s expertise and self-image: top quality advice, concise and straightforward. The revised logo not only enhances market visibility but also signifies dynamism and accessibility on an international level.

”The German Brand Award, established in 2016, is one of Germany’s most prestigious prizes for exemplary brand management. Presented annually by the German Design Council, a jury of twelve experts nominates outstanding brands and their projects.

“We are delighted with the award,” said Marion Kortmann, Director of Communications & Marketing at HEUKING. “This recognition not only validates our work but also demonstrates that HEUKING stands for excellent legal advice while continuously enhancing its brand perception. It’s gratifying to see this recognition extend beyond the legal market.”

Agency realization: Springer f3



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