Focus on loyalty: HEUKING advises Buben & Mädchen GmbH on acquisition by Awardit AB

Swedish loyalty solutions provider Awardit AB has acquired Buben & Mädchen GmbH, a leading German provider of motivation and loyalty solutions. A team led by Cologne-based HEUKING Partner Dr. Philipp Jansen legally advised the shareholders of Buben & Mädchen GmbH on the transaction.

Buben & Mädchen GmbH is a leading German provider of B2B incentive programs, customer loyalty, and employee engagement solutions. The company designs tailored loyalty concepts for corporate clients. Following the acquisition, it will continue to operate under its own brand and contribute its platform technology and market expertise to Awardit group.

Awardit AB, headquartered in Stockholm, is one of Europe’s leading providers of loyalty programs, incentive solutions, and gift card services. It supports companies across industries in strengthening customer loyalty and employee motivation. Through strategic acquisitions such as Buben & Mädchen, Awardit is pursuing a Europe-wide expansion strategy with a particular focus on Germany, Austria, and Switzerland.

Counsel to Buben & Mädchen GmbH
HEUKING:
Dr. Philipp Jansen (Lead / Private Equity, Corporate/M&A), Cologne,
Fabian Gaffron (Tax), Hamburg,
Dr. Frederik Wiemer (Antitrust), Hamburg,
Dr. Lutz Martin Keppeler (IP/Data Protection), Cologne,
Kerstin Deiters, LL.M., EMBA (Employment), Cologne,
Manuel Poncza (IP, Media and Technology), Cologne,
Fabian Becker, LL.M. (University of Westminster) (Corporate/M&A), Munich,
Dr. Fabian Bürk, LL.M. (University of Auckland, New Zealand) (Insolvency), Munich,
Simon Pommer, LL.M. (Tax), Hamburg,
Maike Bamler (Private Equity, Corporate/M&A), Cologne,
Oliver Kammerer (Tax), Hamburg