Meiyume sells Lornamead Germany and portfolio of brands in the UK to Sodalis

A team led by Dr. Marc Scheunemann, Partner at Heuking, advised the Hong Kong-based beauty company Meiyume on the sale of Lornamead Germany with well-established brands such as CD and a portfolio of brands in the UK to the Italian Sodalis Group. The share purchase agreement was notarized on November 9, 2021 and the transaction was completed on November 30, 2021. Meiyume was also advised by Tiang & Partners in Hong Kong. 

Meiyume, which is owned 55% by the Fung Group and 45% by Hony Capital, is a one-stop shop partner of product solutions for fragrance, skincare, and colour cosmetics and digital retail solutions. The move to divest the German Lornamead business and UK brands follows a strategic review of Meiyume’s overall services and allows focusing on providing packaging, turnkey, retail solutions and insights to help beauty players transform.

A team led by Marco Fazzini, Partner at Cartella-Manzoni Studio Legale, and Mattia Dalla Costa, Partner at CBA Studio Legale, advised Sodalis, a leading Italian group in the health, beauty and personal care market, which is now starting a new chapter in its international development by establishing its first subsidiary in the German market and by expanding its business in the UK. The acquisition allows Sodalis Group to further grow with a portfolio of recognized brands in the personal care category, such as: CD, a well-established deodorants, body & hand wash brand; Rapid White tooth whitening system; The Beauty Mask company; Triple Dry deodorants; Brisk in the male grooming segment.

Heuking regularly advises the Fung Group and its German portfolio companies such as Comet Feuerwerk GmbH and Miles GmbH on transactions and other legal issues. 

Note: Lornamead in the United States and the UK-based brands, Simple, Cidal, Wrights, Vosene, Witch and Bristows, remain part of Meiyume

Counsels to Meiyume
Heuking Kühn Lüer Wojtek:

Dr. Marc P. Scheunemann, LL.M. (Corporate / M&A, Lead), Düsseldorf/Frankfurt
Dr. Till Naruisch, LL.M. (Corporate / M&A), Frankfurt
Dr. Christian Appelbaum (Corporate / M&A), Düsseldorf
Dr. Christoph Küster (Corporate / M&A), Munich
Christoph Hexel (Employment), Düsseldorf
Dr. Tilman Spancken (Real Estate), Düsseldorf
Michael Vetter, LL.M. (Antitrust), Düsseldorf

Tiang & Partners:
Martin Robertson (Corporate / M&A)
Nicholas Cook (Corporate / M&A)
Felix Chan (Corporate / M&A), Hong Kong

Counsels to Sodalis
Cartella- Manzoni:

Marco Fazzini (IP and M&A), Milano

Mattia Dalla Costa, DES (Head of IP-IT and M&A), Munich/Milano/Padova 
Martin Consolati (Corporate and Employment), Munich
Katrin Beck (IP and Employment), Milano/Munich
Hella Innerhofer (Commercial Law), Padova

Hoffmann Liebs:
Volker Hoffmann (Environmental and Technology Law), Düsseldorf
Christian Thomas (Environment and Commercial Administrative Law), Düsseldorf             

Kirkland & Ellis International LLP:
Karen Ford (Debt Finance), London
Philipp Büchler (Debt Finance), Munich
Vincent Ko (Corporate and M&A), Hong Kong

Willkie Farr & Gallagher LLP:
Ludger Kempf (Tax), Frankfurt am Main
Dr. Patrick Meiisel (Head of Tax), Frankfurt am Main

Ernst & Young GmbH Wirtschaftsprüfungsgesellschaft:
Claudio Chiandussi (Tax)

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