10-17-2025 News

HEUKING advises Berlin-based fashion LogTech start-up reverse.fashion on its pre-seed financing round

The Berlin-based start-up reverse.fashion GmbH has successfully completed a pre-seed financing round. The young company develops AI-based technologies for the automated sorting of used textiles, thereby making an important contribution to the sustainable transformation of the fashion and textile industry. HEUKING provided legal advice on the six-figure financing. KISORA was the lead investor, with H&M Group among the other investors.

reverse.fashion was founded by Mario Osterwalder, Dr. Karsten Pufahl and Paul Doertenbach. The start-up's goal is to use artificial intelligence, RFID technology and automated image recognition to efficiently identify and classify used clothing and prepare it for recycling.

The start-up was provided with legal support by the HEUKING-Team around by Dr. Patrick Müller, LL.M. (Partner VC); Dr. Ruben Hofmann (Partner IP), Laura Jochem (Associate VC) and Lena Kurth (Associate IP). HEUKING regularly advises start-ups and VC investors in various VC financing rounds.

HEUKING looks forward to continuing to work with and support the company on its growth path.

Counsel to reverse.fashion GmbH
HEUKING:
Dr. Patrick Müller, LL.M. (University of the West of England, Bristol), (Lead, VC), Düsseldorf,
Dr. Ruben Hofmann (IP), Cologne,
Laura Jochem, LL.M. (University of East Anglia, Norwich), (VC), Düsseldorf,
Lena Kurth, LL.M. (Stellenbosch University), (IP), Cologne

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