ad pepper sells its majority stake in ad agents with HEUKING

A HEUKING team led by Dr. Alexander Schott advised ad pepper media International N.V. on the sale of its 60% stake in ad agents GmbH. The buyers are the existing minority shareholders. The transaction has already been completed. On the in-house side, the transaction was once again managed by General Counsel Marco Pallucchini Wrede. 

The sale is in line with the new strategic direction of the ad pepper Group, which envisages a refocusing away from digital agency services towards platform-driven business models (i.e., Webgains and solute). The sale of the majority stake in ad agents thus enables a targeted focus on synergistic and scalable business models within the ad pepper Group and consolidates financial resources for future organic and inorganic growth. 

Founded in 1999 and publicly listed since 2000, ad pepper media International N.V., headquartered in Amsterdam and Nuremberg, is the holding company of the ad pepper Group, one of Europe's leading performance marketing providers. The solute holding operates leading price comparison portals with billiger.de, shopping.de and juhuu.at. 

The team led by Dr. Alexander Schott regularly advises ad pepper on transaction-related matters. 

Counsel to ad pepper media International N.V.
HEUKING:
Dr. Alexander Schott (Lead, Corporate/M&A), 
Marco Bahmann (Corporate/M&A), both Stuttgart,
Sven Radke, LL.M. (Capital Markets), Cologne,
Fabian G. Gaffron (Tax), 
Simon Pommer (Tax), both Hamburg 

Inhouse Counsel:
Marco Pallucchini Wrede (General Counsel)