HEUKING advises ad pepper on majority takeover of solute Holding
A HEUKING team led by Dr. Alexander Schott legally advised ad pepper media International N.V. on the acquisition of a majority stake in solute Holding GmbH & Co. KG. With this latest transaction, ad pepper is acquiring approximately 14.5% of shares from four shareholders, thereby increasing its stake in solute Holding to around 59%. For the first time, the purchase price will be paid in cash rather than in the purchaser’s shares. Following the granting of antitrust clearance, the transaction is now only subject to customary closing conditions. In-house, the transaction was once again managed by ad pepper’s General Counsel, Marco Pallucchini Wrede.
Founded in 1999 and listed on the stock exchange since 2000, ad pepper media International N.V., headquartered in Amsterdam and Nuremberg, is the holding company of the ad pepper Group, one of Europe’s leading performance marketing providers. Solute Holding operates leading price comparison portals such as billiger.de, shopping.de, and juhuu.at. With over 100 connected platforms and direct access to consumers with high purchase intent, the acquisition strategically strengthens the European service portfolio of the ad pepper Group. The consolidation of the stake is expected to take place during the second quarter of 2025.
The team led by Dr. Alexander Schott has already supported ad pepper in the previous stages of building up its stake.
Legal counsel to ad pepper media International N.V.
HEUKING:
Dr. Alexander Schott (Lead, Corporate/M&A), Stuttgart,
Sven Radke, LL.M. (Capital Markets), Cologne,
Fabian G. Gaffron (Tax), Hamburg
Inhouse Counsel ad pepper media International N.V.:
Marco Pallucchini Wrede (General Counsel)
