02-10-2026 News

HEUKING advises HL Display on the conclusion of an agreement for the acquisition of the Deinzer Group

A cross-location HEUKING team led by Dr. Philipp Jansen advised HL Display AB on the legal aspects of concluding an agreement to acquire the Deinzer Group, a full-service provider of tailor-made POS display solutions for retailers and brand suppliers. The completion of the acquisition is subject to the usual closing conditions, including approval by the competition authorities.

Deinzer was founded in 1966 and has established itself as a premium full-service provider of multi-material solutions for shop fittings for leading retailers and brands. Today, the company, based in Langenfeld, Germany, generates annual sales of EUR 30 million. Deinzer has been shaping visibility at the point of sale for decades and, with its strong team, which consists of 180 people, has built a reputation for high-quality custom design and production as well as strong customer relationships.

HL Display was founded in 1954 and operates in more than 70 countries, providing in-store merchandising and communication solutions to the food retail, branded goods and non-food retail sectors. HL Display is headquartered in Stockholm, Sweden. HL Display has sales companies in 24 countries covering 40 countries, as well as sales partners operating worldwide. Its seven production facilities in Sweden, Poland, Germany, the UK, Canada and China handle a wide range of industrial processes, including plastics and metal processing, printing and assembly. The company employs around 1,400 people and has net sales of 3 billion SEK (approx. 270 million Euro). HL is a subsidiary of the listed Swedish private equity company Ratos.

Counsel HL Display AB
HEUKING:
Dr. Philipp Jansen,
Dr. Pär Johansson, (both Lead),
Dr. Christoph Schork, (all Private Equity, Corporate/M&A),
Dr. Verena Hoene (IP, Media & Technology),
Dr. Sascha Schewiola (Employment), all Cologne,
Fabian G. Gaffron (Tax),
Dr. Frederik Wiemer (Antitrust), Hamburg,
Dr. Markus Collisy (Public Sector & Public Procurement),
Klaus Weinand-Härer,
Sebastian Eibich,
Maximilian Dehnert, all Frankfurt,
Mathis Dick,
Markus Vlasic (all Real Estate & Construction), both Düsseldorf,
Simon Pommer,
Julia Kimberly Schramm (both Tax), both Hamburg,
Manuel Poncza (IT & Telecommunications),
Julien Krause,
Maike Bamler (both Private Equity, Corporate/M&A),
Lena Kurth (IP, Media & Technology),
Laura Soltysiak (Employment), all Cologne

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