Mapp acquires German market leader in customer intelligence

A team led by Dr. Marc Scheunemann advised Mapp Digital US, LLC, one of the largest private marketing technology companies, on the acquisition of Webtrekk, the German market leader of marketing analytics and customer intelligence. The seller is DPE Deutsche Private Equity and other co-investors. Closing of the transaction is expected to occur in the second quarter of 2019. The transaction is subject to clearance by the competent antitrust authorities.

Mapp provides digital marketing solutions that combine customer acquisition and engagement into one simple platform, with built-in, cross-channel capabilities. Mapp is headquartered in San Diego with global offices in eight countries and is a portfolio company of Marlin Equity Partners, a global investment firm with over $6.7 billion of capital under management.

Webtrekk is one of the market-leading premium customer analytics platforms in Europe. Webtrekk supports companies in understanding and analyzing the behavior of their website and app users across all devices and applying it specifically to marketing measures. Webtrekk is trusted by more than 400 customers including FlixBus, Porsche Holding, ING, and MyToys. 

Counsel to Mapp Digital US/ Marlin Equity Partners
Heuking Kühn Lüer Wojtek:

Dr. Marc Scheunemann, LL.M. (Lead, M&A), Düsseldorf/Frankfurt
Dr. Christian Appelbaum (M&A), Düsseldorf
Marcel Greubel (M&A),
Boris Dürr (M&A), both Munich
Beatrice Stange, LL.M.,
Michael Vetter, LL.M. (both Antitrust), both Düsseldorf
Christoph Hexel (HR),
Dr. Philip Kempermann, LL.M.,
Astrid Luedtke,
Michael Kuska, LL.M.,
Marcel Maybaum.
Alexa Finke (all IP/IT), all Düsseldorf
Dr. Lutz Martin Keppeler,
Maike Katharina Hinz (both Data Protection), both Cologne
Dr. Tilman Spancken (Real Estate), Düsseldorf
Sen Gao (China Desk), Hamburg

Gianni, Origoni, Grippo, Cappelli & Partners:
Gabriella Covino,
Cristina Capitanio, both Rome

Rocío Belda,
Eloy Castaner, both Madrid

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