HEUKING advises GIATA on acquisition of SMARTSEER GmbH
A Cologne-based team led by Dr. Pär Johansson legally advised GIATA, a portfolio company of ODEWALD KMU, on the acquisition of AI company SMARTSEER GmbH.
GIATA is a leading travel technology provider specializing in the normalization, management, and distribution of travel offers and hotel content. With a modular product suite, GIATA delivers tailored end-to-end solutions that ensure high-precision mapping of hotel information, leveraging advanced AI, digital fingerprints, and rigorous human quality assurance. Clients include major online travel agencies, tour operators, hotel groups, and global search engines in more than 70 countries, and GIATA’s technology materially streamlines distribution and sales processes across the sector.
SMARTSEER offers an AI-powered solution for automated generation of booking offers tailored to the travel sector. Its tool analyzes user behavior – especially click patterns – in real time on an anonymized basis, enabling personalized offer creation for bookers. SMARTSEER’s customers include well-known providers in the travel agency services space.
Counsel to GIATA
HEUKING:
Dr. Pär Johansson (Lead, Corporate/M&A),
Dr. Verena Hoene, LL.M. (University of Washington), (IP, Media & Technology),
Dr. Sascha Schewiola (Employment),
Svea Kunz (IP, Media & Technology),
Julien Krause,
Chiara Diekmann (both Corporate/M&A),
Lena Kurth, LL.M. (Stellenbosch University), (IP, Media & Technology), all Cologne
