Heuking Kühn Lüer Wojtek Advises Odewald KMU on the Acquisition of MEDIA CENTRAL Gesellschaft für Handelskommunikation und Marketing mbH

Heuking Kühn Lüer Wojtek advised Odewald KMU, a German holding company specializing in mid-sized companies, on the acquisition of Mönchengladbach-based MEDIA CENTRAL Gesellschaft für Handelskommunikation und Marketing mbH. MEDIA CENTRAL is a leading media agency specializing in complex and custom brochure handling. Today, in addition to coordinating the distribution across Germany of more than 4 billion brochures annually, the company is providing further related services, from planning distribution territories to quality management. Its customers include well-known retailers in different industries. Established in 1997, MEDIA CENTRAL currently employs a staff of around 100 and in the past fiscal year generated revenue of about EUR 84 million.

The Odewald KMU fund, issued with a volume of about EUR 150 million at the end of 2008, invests in medium-sized, established high-growth companies in German-speaking countries. Investors in Odewald KMU are mainly German institutional investors, but also include asset management companies and private investors.

For Heuking Kühn Lüer Wojtek, this represents already the fifth successful acquisition in which the Cologne-based M&A team provided lead counsel to Odewald KMU. In 2009, Helmut Klingel GmbH, specializing in CNC milling of special materials, and the Ebert HERA group, which offers industrial services in piping and plant construction, were acquired. In 2010, Heuking Kühn Lüer Wojtek advised Odewald KMU on the acquisition of DPUW Deutsche Pflege und Wohnen AG, an operator of retirement homes, and in 2011 on the acquisition of Polytech Group, a leading service partner in the area of eye surgery supplying eye surgeons with a comprehensive range of products in the field of cataract surgery.

Counsel to Odewald KMU:

Heuking Kühn Lüer Wojtek, Cologne

Dr. Pär Johansson
Dr. Christoph Schork, LL.M.
Kristina Reinhardt
Tim Remmel, LL.M.
(all M&A)
Dr. Verena Hoene, LL.M. (IP)
Dr. Sascha Schewiola (Employment Law)
Dr. Reinhard Siegert (Distribution Law)

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