HEUKING advises SPCR Invest GmbH on sale to Beyond Capital
HEUKING legally advised SPCR Invest GmbH and its affiliated companies, SPCR Media GmbH (SC Media House) and Creator Connect GmbH, on the sale of a majority stake to ECD International Holding GmbH, a portfolio company of Beyond Capital Partners Fund III advised by Beyond Capital Partners GmbH. Signing and closing took place in April 2026.
Based in Munich, SC Media House is an influencer marketing agency specializing in creative, data-driven campaigns for brands. Since its establishment in 2018, the company has established itself under its founder Oliver Huber as a specialist in campaigns designed to generate targeted reach and measurable results. To this end, SC Media House works with an international network of content creators.
“Our goal is to connect talent, brands, and companies and support them in telling unforgettable stories, creating impactful events, and sharing exceptional content. Together with our partners, we aim to strategically expand our service portfolio, unlock international growth potential, and leverage and further strengthen the synergies with ECD International, one of the leading international premium agencies for experiential marketing,” said Oliver Huber, Founder and Managing Director of SC Media House.
HEUKING comprehensively advised the seller on structuring and implementing the transaction, including the bidding procedure. The HEUKING team advised SPCR Invest GmbH and founder Oliver Huber throughout the entire sale process, including the contract negotiations as well as signing and closing.
Counsel to SPCR Invest GmbH
HEUKING:
Ulrich Weidemann (Lead), (M&A / Private Equity), Frankfurt,
Dr. Patrick Müller, LL.M. (University of the West of England, Bristol), (Lead),
Laura Jochem, LL.M. (University of East Anglia, Norwich), (all Private Equity / Venture Capital), both Düsseldorf,
Monique Sandidge (Employment), Frankfurt,
Julian Rosenfeld (IP, Media & Technology),
Torsten Groß, LL.M. (University of Westminster), (Employment), both Düsseldorf,
Klaus Weinand-Härer (Private Equity / Venture Capital), Frankfurt
